Role:

Lead the planning, development and execution of all marketing activities.  Reporting to the Senior Vice President, Sales & Marketing, this role will be responsible for marketing effectiveness measured by the key marketing objectives of growth and cost efficiency measured by:

·        Increasing volume of qualified sales leads in a cost efficient manner, as measured by marketing costs per lead.

·        Improving sales closure rates with proper messaging, sales tools and tactics, as measured by marketing cost per sale.

Responsibilities:

·         Develop, manage and keep update an annual marketing plan, tied to specific measurable goals

·         Develop new marketing content as needed to reflect market changes, new products and new tactics

·         Ensuring that content is up-to-date and accurate in all marketing materials, online and printed.

o        Supported by the Interactive Marketing Manager for execution

·         Develop plans and manage flawless execution of events including customer events, sales events and employee events.

·         Identify, evaluate and manage outside vendors as needed

·         Maintain an updated marketing budget

·         Develop and manage Public Relations activities

Expectations:

·         Maintain industry relationships to identify marketing opportunities

·         Economic thinking guiding all decisions

·         Significant volume growth of qualified lead generation

·         Improved cost efficiency

·         Shortened sales cycle

·         Flawless execution

·         Strict cost management

Resources:

·         Direct supervision and assistance from Senior VP, Sales & Marketing

·         Sales & Marketing Assistant

·         Interactive Marketing Manager

·         Outside graphic and production vendors

·         Support from technical support as needed